Nice to meet you! My name is
Suleyman
Akhundov
B2B Marketing & SALES LEADER
Brand Design & Management
From ideation, mission statements, target audience research, values, positioning statements, brand styles, logo designs, print collateral, digital assets, web design, e-commerce store designs, outreach, and events management, to demand and lead generation.
GennFlex.com
Company website and storefront (WordPress + WooCommerce)
GakutoClub.org
A 501C3 Robotics Club site and store (WordPress + WooCommerce)
PrecisionZone.com
An industrial services website (WordPress)
PrecisionZone.store
Precision Zone’s e-commerce portal (BigCommerce)
Things I do best
MARKETING
Develop Strategies
Finding the right strategy for a specific brand is key to creating traction and generating leads. From traditional campaigns to new multi-channel influencer-driven programs - I leave no options off the table.
MARKETING
Build Brands
Turning a brand into a household name is not easy, especially for a B2B company. I help brands find the right messaging that resonates with the target audiences. I position the brand mission to address the customer pain points.
MARKETING
Research & Analytics
I use HubSpot, Google Analytics, and other MarTech to measure and monitor every channel, measure key performance indicators, and analyze the behaviors to ensure campaign effectiveness and achieve the desired ROI.
MARKETING
Generate Demand
It starts with researching your target audience and identifying your buyer personas, their purchasing journeys, and their pain points. Then, we use the optimal tactics, evaluate, measure, and refine them to generate demand.
MARKETING
Assets & Collateral
My true passion - anything from logos, brand styles, collateral, digital assets, and websites to trade show displays - I love to create unique and stylish designs that support and strengthen the brand vision, mission, and messaging.
MARKETING
Digital & Social Media
Who says social media is only for the B2C businesses? Just take a look at LinkedIn, Facebook, Instagram, and even TikTok, and you will see many industrial companies reaching out to their customers and target audiences there.
SALES
Nurture Relationships
It takes meticulous daily work to nurture strategic partnerships to ensure they are long-term, mutually beneficial, and are based on shared common goals, values, and vision. They help you extend your reach, access new markets, and create value for your customers.
SALES
Key Accounts
Supported and empowered by ABM, I develop and nurture key (national, or global) accounts, create customized experiences for them, become their subject-matter expert, and ensure their repeat business with the brand.
SALES
E-Commerce
E-commerce marketing and sales are a staple in modern business. I love creating unique and functional e-commerce setups that extend the reach of your brand, add a valuable sales channel, and open new markets for your business.
Large-format Designs
Tools I use most
Illustrator
InDesign
Photoshop
HubSpot
Analytics
Automation
Experience & Education
2023
Marketing Director - Precision Zone / GennFlex
● Developed and implemented successful marketing strategies and presented them to the CEO and shareholders.
● Led brand management, collateral design, web design, digital marketing, B2B marketing, and demand generation programs.
● Drove GennFlex brand awareness and ran demand and lead generation programs focused on automation and robotics training solutions. Utilized a multi-channel approach, including social media, influencers, public outreach, and marketing events to ensure the effectiveness of the programs.
● Led cross-functional teams to generate print, digital, and social media marketing content for promotional marketing events and trade shows.
● Built strong relationships with key clients, industry partners, and influencers.
● Created ABM strategies to drive high-value customer engagement.
● Ensured high customer retention (5-star Google rating).
2010
Sr Account Manager - DLS Internet Services
● Negotiated and closed VoIP, data center, network solutions, and application development services contracts to existing and new key accounts.
● Set clear sales goals to identify activities and behaviors to advance the sales process and close deals.
● Was consistently ranked among the top 10% revenue producers.
● Grew total annual revenue from my accounts at a 5% average rate.
● Performed market analysis and gathered competitive intelligence.
2003
Field Sales Manager - Motorola, Inc.
● Supported sales of semiconductor products to Tier 1 automotive suppliers.
● Nurtured and supported existing key accounts. Proactively communicated with assigned accounts to ensure a high retention rate.
● Consistently met key performance targets.
● Successfully led the cross-functional team to develop a 5-year product roadmap based on the BI data.
EDHEC Business School
MBA in Innovation, Strategy and IT
Graduated from EDHEC (formerly known as THESEUS Institute located in Sophia Antipolis, France) Executive MBA program with a focus on implications of innovation, strategy, and IT on modern business management practices.
Moscow State Pedagogical University
Masters Degree in English & German
Graduated from MSPU's program and awarded a master's degree in teaching English and German as second languages.
IACET
Introduction To IACET Accreditation
Best industry practices, policies, and procedures for L&D organizations' IACET accreditation.
Agile Instructional Design
Agile instructional design and development methodologies for adult education.
